Last revised on January 25, 2016
What is a Cookie?
A cookie is a small file placed onto your device that enables Pace Ave features and functionality. For example, cookies enable us to identify your device, secure your access to Pace Ave and our sites generally, and even know if someone attempts to access your account from a different device.
What types of cookies does Pace Ave use?
We use two types: persistent cookies and session cookies. A persistent cookie helps us recognize you as an existing user, so it’s easier to return to Pace Ave without signing in again. After you sign in, a persistent cookie stays in your browser and will be read by Pace Ave when you return to the site. Session cookies only last for as long as the session (usually the current visit to a web site or a browser session).
Adobe Flash is another technology that can provide cookie-equivalent functionality. Adobe Flash is capable of storing information on your device (in a file outside of your browser). Please note that not all browsers provide the ability to remove Adobe Flash “cookies” (also called “locally stored objects,” or “LSOs”). You can restrict or block Adobe Flash cookies/LSOs through the Adobe website. As with any cookie, if you do restrict flash cookies/LSOs, there may be some Pace Ave features you aren’t able to use.
What are cookies used for?
Cookies can be used to do lots of different things, like recognize you when you visit Pace Ave, remember your preferences, and give you a personalized experience that’s in line with your settings. Cookies also make your interactions with Pace Ave more secure and faster. Additionally, cookies allow us to bring you advertising both on and off the Pace Ave site, and bring customized features to you through plugins such as our “Share” buttons.
Categories of Use and Description
Authentication: If you’re signed in to Pace Ave, cookies help us show you the right information and personalize your experience.
- Preferences, Features and Services: Cookies can tell us which language you prefer and what your communications preferences are. They can help you fill out forms on Pace Ave more easily. They can also provide you with features, insights, and customized content.
How are cookies used for advertising purposes?
Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated auditing, research, and reporting for advertisers. Pixels help us understand and improve our service, show you ads on Pace Ave, and know when content has been shown to you. Note: Because your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site.
Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen you overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.
What to do if you don’t want cookies to be set?
If you do not want to receive cookies, you can change your browser settings on your computer or other device you’re using to access our services. If you use Pace Ave without changing your browser settings, we’ll assume that you’re happy to receive all cookies on the Pace Ave website. Please note that the Pace Ave site will not work properly without cookies.
Other helpful resources:
Digital Advertising Alliance (EU)
Internet Advertising Bureau (US)
Internet Advertising Bureau (EU)
Network Advertising Initiative